SVEEP - For Making Elections Inclusive

SVEEP - For Making Elections Inclusive

“We, the citizens of India, having abiding faith in democracy, hereby pledge to uphold the democratic traditions of our country and the dignity of free, fair and peaceful elections, and to vote in every election fearlessly and without being influenced by considerations of religion, race, caste, community, language or any inducement”.

- a pledge, which gained popularity among newly eligible voters in India during the past three years, changed the attitude of young India towards elections, thanks to SVEEP (Systematic Voter’s Education and Electoral Participation) initiatives by Election Commission of India (ECI).

Being a landmark initiative by ECI, SVEEP has stimulated every aspect of election processes to ensure enhanced voters’ participation in the polling. During the last three years, voter registration, especially among youth, has gone up from 10-15 percent to 30-35 percent and almost all the state assembly elections held since 2010, recorded high voter turnout with greater participation from youth and women.  

BACKGROUND

Voter registration and electorate education are central to the election management process. However, qualitatively and quantitatively voter participation in India is still far from the ideal of participatory democracy. There is lot of gap between what the voters ‘should know’ and what they ‘actually know’ in important areas like registration, Elector Photo Identity Cards (EPIC)/ identity proofs, Polling Station location, use of Electronic Voting Machines (EVMs), timings of the poll, do’s & don’ts with regard to Model Code of Conduct, use of money/ muscle and liquor power by candidates or their associates to influence vulnerable sections of electorate. More so, as has been observed, voter awareness does not always convert into voters actually casting their vote. To achieve the objectives of increasing voter awareness and voter turnout the election commission has taken a major step in the form of Systematic Voter’s Education and Electoral participation (SVEEP) programme to inform, educate, motivate and facilitate voters and in turn make Indian democracy more participative and meaningful.

TAKEOFF

With a sense of urgency to highlight the issue of low electoral awareness and low voter turnout issue, ECI chose the theme, “Greater Participation for a Stronger Democracy” for its Diamond Jubilee celebrations in 2010. It is in same year the journey of the nation’s biggest voter participation programme - SVEEP - began with Bihar Assembly elections. In simple terms, SVEEP is a range of policy initiatives and activities intend to improve people’s participation in the electoral process. Since then it has been taking up activities to remove gaps in information, motivation and facilitation and in turn increase voter turnout in elections to Legislative Assemblies to many states. There were planned IEC (Information, Education and Communication) interventions in the Jharkhand elections of end-2009 and subsequently carried forward in the form of SVEEP (Systematic Voters’ Education and Electoral Participation) in Bihar Assembly elections of 2010 and assembly elections of Tamil Nadu, Kerala, Assam, West Bengal and UT of Puducherry in 2011. This continued for the 5 State elections of UP, Goa, Punjab, Uttarakhand and Manipur and again in the twin general elections in Himachal Pradesh and Gujarat in 2012 and elections to NE states of Tripura, Meghalaya and Nagaland in early 2013.

REVEALING THE OBSTACLES

Voters’ Behaviour Surveys were carried out as part of SVEEP. These surveys revealed the underlying reasons for under registration, problems in getting duplicate EPIC, correcting names on voter list and various information gaps and low voter turn-out. Moreover, the surveys also try to map the demographics of elector-segments with lower electoral participation.

TARGETED INTERVENTION

It was observed that the youth and women constitute a major part of the people who do not cast their vote. In order to improve participation of all sections of electorate, ECI decided to bridge the gap in information and motivation, and also simultaneously made interventions to make the process of enrolment - easier and convenient and the voting experience - people friendly. ECI also creatively engaged with people to enthuse them to join the electoral process.

IMPLEMENTATION

The Systematic Voter Education and Electoral Participation Wing formulates policies, lays down the framework, plans interventions and monitors implementation besides carrying out continuous discourse with voting publics, civil society groups and media. SVEEP comprise of a plethora of systematic interventions for Information, Motivation and Facilitation (IMF) measures to involve the people in the electoral process. They broadly include situation analysis, systematic planning and implementation of targeted interventions (on IMF model) based on the situation analysis, mid programme review and monitoring and end term review. The communication interventions include multi-media and inter-personal communication, physical events and innovative activities for mobilization of people/community and voter Facilitation. Realizing the intricacies in bringing out a behavioural change among people, ECI emphasized on social orientation and collaborative approach in the whole process of SVEEP.

Formulation of State and District level SVEEP plans

ECI also initiated some internal organizational changes in the state level and constituted state and district level core groups to coordinate and implement all SVEEP activities. The State Level Plans and District Level Plans are to be formulated for the whole year with intense sub plans for election period. The plans are to be in conformity with national framework, laid out by the Commission, but allowing for due flexibility and credibility at every level.

Collaborations

The Election Commission collaborated with educational institutions and youth organizations like NYKS, NSS, NCC to particularly tap the new voters in the age group of 18-19yrs, promote greater awareness amongst youth and students about electoral process and to seek their assistance in facilitating voter registration. It also collaborated with Central and State Government Departments like the departments of health, education, WCD, Cooperatives, Welfare etc., so that these departments can extend their existing infrastructure and manpower (field functionaries) for electoral education and outreach. Collaboration with Government and private media as well as Civil Society and credible NGOs for increasing people’s awareness regarding electoral participation has also helped in creating voter awareness.

In 2013 ECI signed a MoU with NLMA (National Literacy Mission Authority) after which electoral literacy has become a major component of the Sakshar Bharat Programme of the Government of India. ECI and UNDP also have an MoU in the field of Voter education. Campus Ambassadors have now been introduced (since December 2013) who would be a student in the campus and act as ambassador of the Commission and facilitate the SVEEP programme in the educational campuses. Now even private media houses and Corporates are joining in and extending support in the SVEEP programme of the ECI.

Facilitation as Part of Strategy of SVEEP

SVEEP  initiated new measures relate to  voter facilitation in areas of registration, issuing voter identity cards and suggests ways and means to make the election process voter friendly.  These initiatives include Voters’ Helplines in all districts, searching name in the Voter list through internet and SMS, Voters’ Facilitation Booths, Ideal Polling booths, EVM familarisation camps, Voter Slip, Expanding the I-Card basket i.e., making other identity proofs (apart from EPIC) as a valid proof for voting.

National Voters’ Day

In order to reach out the mass, ECI initiated a practice to celebrate the National Voters’ Day on its foundation day, 25th January, in 2011. It is considered to be a significant step among the various SVEEP initiatives. It is being observed every year with the objective of increasing enrolment of voters to make universal adult suffrage a complete reality. With the aim to give the younger generation a sense of responsible citizenship and to encourage them to exercise their new franchise, ECI felicitates all the newly eligible registered voters in over 8 lakh polling station areas as part of the National Voters’ Day observance. They are handed over their Elector Photo Identity Cards (EPIC) and a badge with the slogan “Proud to be a Voter-Ready to Vote”. They also take an oath to strengthen democracy by taking part in the elections. Since 2011 the National Voters Day is being celebrated with great enthusiasm across the country along with a series of outreach measures like symposiums, cycle rally, human chain, folk arts programmes, mini-marathon, competitions and awareness seminars.

Other measures

Identifying the ability of the popular icons to establish authentic connection with the masses, ECI appointed national and state icons from various fields to boost the awareness programme and motivate the voters. Former Indian President Dr. A P J Abdul Kalam, M S Dhoni, Saina Nehwal and M C Mary Kom are the national icons, besides many more celebrities are the state icons and involved in these SVEEP initiatives.   

Table 1: Comparison of polling percentage of the State Assembly elections held after 2010 to the previous ones

Sl. No.	State	Year of Election	Polling Percentage
			Male	Female	Total
1	Assam	2006	76.49	74.89	75.77
		2011	76.85	74.94	75.92
2	Bihar	2005	-	-	45.85
		2010	51.12	54.49	52.67
3	Goa	2007	69.70	70.30	70.51
		2012	78.86	84.57	81.73
4	Gujarat	2007	62.31	57.02	59.77
		2012	72.94	69.50	71.30
5	Himachal Pradesh	2007	68.36	74.01	71.61
		2012	69.39	76.20	72.69
6	Jharkhand	2004	---	---	57.03
		2009	59.13	54.53	56.96
7	Karnataka	2008	66.20	63.10	64.68
		2013	71.84	70.1	71.00
8	Kerala	2006	73.17	71.08	72.38
		2011	75.08	74.78	74.92
9	Manipur	2007	85.88	86.82	86.73
		2012	76.94	81.36	79.19
10	Meghalaya	2008	88.62	89.36	88.99
		2013	85.17	88.44	86.82
11	Nagaland	2013	89.09	91.33	90.19
		2008	85.99	86.39	86.19
12	Punjab	2007	75.36	75.47	75.45
		2012	77.58	78.90	78.20
13	Pondicherry	2006	84.48	86.29	86.00
		2011	83.97	86.97	85.52
14	Tamil Nadu	2006	72.41	68.75	70.82
		2011	77.53	78.51	78.01
15	Tripura	2008	90.74	91.72	91.22
		2013	90.73	92.94	91.82
16	Uttar Pradesh	2007	49.35	41.92	45.96
		2012	58.68	60.28	59.40
17	Uttarakhand	2007	58.95	59.45	59.45
		2012	64.41	68.12	66.17
18	West Bengal	2006	82.34	80.75	81.97
		2011	84.22	84.45	84.33
19	Rajasthan	2008	67.10	65.31	66.25
		2013	74.92	75.52	75.20
20	Chhattisgarh	2008	71.80	69.20	70.51
		2013	77.37	77.21	77.32
21	Delhi	2008	58.34	56.62	57.58
		2013	65.98	65.13	65.60
22	Madhya Pradesh	2008	72.30	65.91	69.28
		2013	73.95	70.11	72.66
23	Mizoram	2008	78.77	81.24	80.02
		2013	80.3	82.2	81.2

Media and non-media units, folk cultural groups, cable networks, marathons, rallies, human chains, exhibition, hoardings, posters, pamphlets, leaflets, cinema slides, street plays, magic shows are utilized with good effect.

ECI has also been getting enthusiastic support of a range of governmental and non-governmental organizations, civil society and media in enlisting citizen’s participation in the electoral process. In some states it has trained a band of volunteers who took the message to the masses.

Information at Your Fingertips!

One of the greatest advancements of the modern day technology is the penetration of internet into our life. Keeping pace with changing time, ECI revived its website to provide all kind of information and services to citizens in a hassle free manner. Social media is being used at district and state level for enhancing voter awareness and increasing voter turnout   increasing polling percentage. Most of the state chief electoral offices own face book pages for reaching out techno-savvy young voters. The facility for online registration of voters is the only system in India where one can get an identity card, i.e., Elector Photo Identity Cards (EPIC) without visiting a government office. The website also provides various other services like ‘changing the demographic details online’, and ‘tracking one’s application online’. The success of this online system is evident from the figures coming from various states; around 40 percent of new voter in Kerala and about 30 percent in Delhi, Andhra Pradesh and Karnataka have obtained the EPIC through this system.

SVEEP in a nutshell Voters’ Behaviour Survey Formulation of State and District level SVEEP plans Personnel for State level State and District level core groups Collaboration with Government departments Collaboration with CSOs, Media and organisations National Voters Day Identification of National and State Icons

The Way Forward

The objective of any voter education programme is to make relevant information available and accessible to public. If the campaign achieves universal coverage of the electorate it will be a great success for democracy. Under the banner of SVEEP, a series of outreach measures like marathons, rallies, processions, quiz competitions, film screening, declamation contests, street play, SMSes and helplines were conducted so far to promote voting. The gaps in the electoral process like youth disconnect, urban apathy and subdued ethical voting campaign are being filled by SVEEP activities while the areas like NRI registration, service voters low participation, migrant voters need more ECI interventions. ECI is constantly engaging to evolve programmes that can explore the in-depth correlation between the strength of an individual’s vote and their empowerment.

By PIB Election Cell team

For information of Past General Elections , Please visit PIB’s website www.pib.nic.in

Unprecedented Mindset against North Easterners (A Plan, Policy and Law Needed to End the Racial Discrimination)

Unprecedented Mindset against North Easterners

(A Plan, Policy and Law Needed to End the Racial Discrimination)

Unprecedented Mindset against North Easterners

(A Plan, Policy and Law Needed to End the Racial Discrimination)

By Madhu Chandra

The death of 19 years old Nido from Arunachal Pradesh at Delhi on 31^st January after shopkeepers have beaten and two girls from Manipur attacked at Kotla Mubarak following day, are the realities of ongoing discrimination to the people from North East at India’s national capital. The ruling government at Delhi changed and so the police heads, but the mindsets of the people and the law enforcing agents remain unchanged. The cry and the protest continue that the plight faced by the people of North Easterners will be heard and brought to the end once for all.

The research report of racial discrimination conducted by the Jamia University and published recently in the national news papers has revealed the unprecedented plights faced by the community in national capital. 81% of the North East communities living in Delhi and NCR confessed the discrimination from their fellow county men and women in colleges, universities, work and market places. This report synchronises with two other research reports done by North East Support Centre & Helpline in 2009, where 86% of North East people are discriminated and faced the sexual harassment. The second research on North East Migration and Challenges in Mega Cities reveals another reality of changing trend from sexual harassment to racial discrimination, which means, if you have mongoloid face, you will be discriminated and treated unequal with other fellow country men and women. Nido’s death is one of the realities of the new trend.

These research findings have also proved that nothing has changed the plight of racial discrimination and sexual attack on North East men and women, even after many assurances given by the Delhi and Union Government.

In most of the crimes like such as this, the role played by Delhi police is matter of worried and concern. To be very honest, the mindset of Delhi police, particularly those on the ground reality has not changed. They are racist in their mindset and performance of their duty. This is the most worrisome while dealing the plight faced by the North East people at Delhi. In most of the cases, the perpetrators get out of reach because such mindset police personnel.

The women from North East India continues to face the sexual harassment, most suffer and beared silently in fear of social stigma and loosing of their carries. They face from their fellow colleagues at their work places, colleges and institutions, only a few dares to face the social stigma and the carrier challenges to come out openly and report to the police. Bearing the pain silently will encourage the perpetrators to commit more crimes, which can also be to any women irrespective of which region they belong to.

New trend of the plights faced by the people from North East India is slightly changing from sexual attack to racial attack. One having the Mongoloid feature could cost your life in India’s national capital. This has been going on for years and the government kept promising to ensure safety to the community, which will be forgotten in a day when a nation issue arises and they will come up with new promises when the crime like Nido’s repeats.

Sheila Dikshit, then the Chief Minister of Delhi has been heavily blamed for the sexual crime and racial attack on women and North East communities in Delhi. Now the ball is in the court of the staring Chief Minister Kajeriwal. The entire North East communities wait and watch, whether the Kajeriwal will give the lip service and put the promises into the reality to end the unprecedented plight of racial discrimination and sexual harassment to the men and women from North East India.

The peak of Migration from the North East region to national capital and other mega cities in search of better education and job opportunities in recently years continues and it is predicted the number will increase, which means that 200,000 North Easterners in Delhi will increase their number in near future. As the population increases, the plight of racial discrimination and sexual crimes against the men and women from North East India will likely continue.

North East Support Centre & Helpline was setup with a group of people voluntarily and they continue to render voluntary service to the victims and to the communities without any financial support from any end. To be very honest as a founding member and former Spokesperson of Helpline, it is very difficult and demanding task. Now, the student bodies from different states of North East India and tribes have come forward to fight together. All sections of the society must come together to end the plight faced by the people from North East India.

How do we handle and attempt to bring to the end?

First, the most important, there is an urgent need to bring a law and policy to tackle the problem of racial discrimination. Repeated assurance by the government without adopting any specific policy and enacting any law has been the lip service for the government and law enforcing agencies. In order to bring a suitable policy and enact a law dealing the racial attack and discrimination, the Union and Delhi government must invite social scientist, experts and social workers from North East India and others to conduct a series of consultation to help drafting the bill.

Second, the silent spectators of North Eastern state governments on the plights faced their people in national capital and other mega cities. All the states must adopt a collective policy otherwise in their state level to end the plights faced by their people. Unfortunately and in spite of repeated appealed to all North Eastern states to come up with a plan and policy dealing the crisis faced by their people in mega cities, but it has been not dumped so far.

Third, the perpetrators do not differentiate the differences between North Eastern states or communities or tribes, when they plan to attack men and assault women. But the response is to encounter the attack and assault depend on the tribe or community or the state the victims belong. This has been the struggle for North East Support Centre & Helpline. One can turn off from one and turn on to other. A collective effort is the need of the hour.

Four, silent suffers must break out. Keeping silent when one is attacked or taken sexual advantage, it must be reported to the Grievance Cell at the work places, which is a mandatory as per the directive from Supreme Court of India. The offender will only take advantage of you when you keep silent and they will take advantage from others as well.

Madhu Chandra is one of the founding member and former Spokesperson of North East Support Centre & Helpline. He is currently based at Kakching, Manipur.